Who We Are
Our Vision
Our Expertise
Our Expertise
JJB Leadership is a hospitality consulting firm that goes beyond traditional advisory work. We partner with hotel owners, management companies, and brand operators to deliver measurable improvements in financial performance, revenue management, marketing reach, and organizational culture. Our goal is to function as an extension of your leadership team, not a vendor.
Our Expertise
Our Expertise
Our Expertise
Founder Jeff Brainard brings more than 30 years of senior hospitality leadership experience across full-service hotels, resorts, boutique properties, and management companies. JJB Leadership extends that expertise through a curated network of specialists in revenue management, hotel sales, marketing, finance, technology, asset management
Founder Jeff Brainard brings more than 30 years of senior hospitality leadership experience across full-service hotels, resorts, boutique properties, and management companies. JJB Leadership extends that expertise through a curated network of specialists in revenue management, hotel sales, marketing, finance, technology, asset management, and renovation and construction, so each client receives a custom team built for the property and the assignment.
Our Approach
Our Expertise
Our Approach
Our hospitality consulting approach is data-driven, customized, and culture-aware. We assess each property on its own performance metrics, market dynamics, brand obligations, and ownership goals. We then build a focused work plan, embed with the on-property team, and stay engaged through implementation, so recommendations turn into results rather than reports.
Creative Hospitality Solutions...
Hotel Operations Consulting
Our hotel operations consulting services cover everything from full property performance reviews to focused engagements in revenue management, sales strategy, marketing positioning, and leadership coaching. We deliver a clear assessment, a prioritized action plan, and on-property partnership through implementation. JJB Leadership does not stop at recommendations; we work alongside your team until the changes produce results.
Hospitality Organizational Consulting
Hospitality staffing and demand patterns have shifted permanently, and the organizational models that worked five years ago may no longer fit today's labor market. Our hospitality organizational consulting service evaluates leadership structure, sales deployment, training programs, and incentive design. We use proven tools, including 9-Box talent reviews, to confirm that the right leaders are in the right roles, that training matches current operating realities, and that incentives are measurable and aligned with ownership objectives.
Hotel Task Force Leadership and Interim Management
When a property needs experienced leadership immediately, our hotel task force services provide vetted General Managers, Directors of Sales, Revenue Managers, and Food and Beverage leaders for short-term coverage, task-force-to-hire engagements, or extended interim assignments. We work within existing budgets and place selectively, prioritizing leaders with multi-property, brand, and independent experience who match the culture of the property and the operating partner.
Hospitality Marketing and Social Media Services
Hospitality marketing requires more than dashboards and platform reports. Our hotel marketing consulting service audits brand positioning, paid and organic campaign performance, social media engagement, competitive set visibility, and review-response operations. We deliver an integrated communications plan, then help your team or our resources execute it, including campaign development, content calendars, and post-campaign measurement.
Hotel Sales and Revenue Management Consulting
Top-line performance is where most ownership conversations begin. Our hotel sales and revenue management consulting service evaluates group and transient targets, rate parity across direct and OTA channels, RevPAR positioning against the competitive set, group contract terms, and negotiation playbooks. We work with management teams to align strategy across sales, revenue, and marketing so that direct revenue grows and channel costs are controlled.
Hotel Technology and Tech Stack Consulting
Most hotel technology stacks have been assembled over a decade of point decisions, with limited integration and undocumented dependencies. Our hotel technology consulting service inventories your property management system, central reservations system, guest messaging tools, sales platforms, telecom, and bandwidth contracts, then quantifies cost-reduction opportunities and integration gaps. The result is a vendor-neutral roadmap that lowers middle-of-the-P&L costs and turns existing data into operating decisions.
Hotel Renovation, PIP, and Construction Advisory
Renovations and Property Improvement Plan (PIP) negotiations are among the largest capital decisions an ownership group will make. JJB Leadership has supported more than $300 million in hotel and resort renovation activity, with direct experience negotiating PIPs across major brand families. Our hotel renovation consulting service supports owners through scope definition, brand negotiation, budget construction, designer and project manager selection, and capital planning for full and phased renovations.
Hotel Asset Management
JJB Leadership provides hotel asset management services for individual owners, ownership groups, and investor partnerships that need an experienced advocate between the property and the management company or brand. Our asset management practice protects and grows asset value through disciplined performance oversight, capital planning, brand and management agreement review, and active partnership with on-property leadership. Engagements typically include monthly and quarterly performance reviews against budget and the competitive set, owner representation in management and brand meetings, management and franchise agreement review, capital expenditure and PIP planning, revenue and commercial strategy oversight, risk and compliance monitoring, and acquisition and disposition support. Whether you own a single boutique hotel or a portfolio of branded and independent assets, we tailor the engagement to the size, complexity, and strategy of your investment.
Additional Insights
Jeff Brainard has been coaching and working with leaders in multiple hospitality organizations for decades. In addition to direct coaching and support, Jeff has shared multiple articles and insights in industry publications including Hotel Executive Magazine, Loding Magazine and more. Here are a few recent articles:
Creating an Effective Work Culture - Creating An Effective Work Culture, by Jeff Brainard
Hiring and Building a Team Post-COVID - Hiring and Building A Team Post-Covid, by Jeff Brainard
Managing Versus Leading in Today's Environment - Managing Versus Leading in Today's Environment, by Jeff Brainard
Leveraging Technology in Hospitality Without Losing Personal Connection - Leveraging Technology in Hospitality Without Losing Personal Connection, by Jeff Brainard
Hospitality Marketing 2025: How to Reach Guests in the Modern Era - Hospitality Marketing 2025: Hotel Executive