Creative Hospitality Leadership

Our hospitality consulting services span comprehensive property performance reviews to targeted engagements in revenue management, sales strategy, marketing positioning, and leadership coaching. We provide a clear assessment and a prioritized action plan, ensuring operational excellence through on-property partnership during implementation. At JJB Leadership, we don’t just offer recommendations; we collaborate closely with your team until the changes yield tangible results.

Hospitality staffing and demand patterns have shifted permanently, and the organizational models that worked five years ago may no longer fit today's labor market. Our hospitality consulting service focuses on optimizing operational excellence by evaluating leadership structure, sales deployment, training programs, and incentive design. We utilize proven tools, such as 9-Box talent reviews, to ensure that the right leaders are assigned to the right roles, that training is aligned with current operational realities, and that incentives are measurable and connected to revenue management objectives.

When a property urgently requires experienced leadership, our hospitality consulting services offer vetted General Managers, Directors of Sales, Revenue Managers, and Food and Beverage leaders for short-term coverage, task-force-to-hire engagements, or extended interim assignments. We focus on operational excellence while adhering to existing budgets and selectively placing leaders with multi-property, brand, and independent experience who align with the property's culture and the operating partner's goals.

Hospitality marketing involves more than just dashboards and platform reports. Our hospitality consulting service focuses on operational excellence by auditing brand positioning, evaluating both paid and organic campaign performance, analyzing social media engagement, assessing competitive set visibility, and optimizing review-response operations. We provide a comprehensive communications plan and assist your team—or utilize our own resources—to implement it, which includes campaign development, content calendars, and post-campaign measurement to enhance revenue management.

Top-line performance is where most ownership conversations begin. Our hospitality consulting service focuses on operational excellence by evaluating group and transient targets, ensuring rate parity across direct and OTA channels, and analyzing RevPAR positioning against the competitive set. We also assess group contract terms and develop negotiation playbooks. By collaborating with management teams, we align strategies across sales, revenue, and marketing to enhance revenue management, driving direct revenue growth while controlling channel costs.

Most hotel technology stacks have been built over a decade from various point decisions, resulting in limited integration and undocumented dependencies. Our hospitality consulting service evaluates your property management system, central reservations system, guest messaging tools, sales platforms, telecom, and bandwidth contracts. We then quantify opportunities for cost reduction and identify integration gaps. The outcome is a vendor-neutral roadmap that enhances operational excellence by lowering middle-of-the-P&L costs and transforming existing data into informed revenue management decisions.

Renovations and Property Improvement Plan (PIP) negotiations are among the largest capital decisions an ownership group will make. JJB Leadership has supported more than $300 million in hotel and resort renovation activity, leveraging operational excellence and expertise in hospitality consulting to navigate these processes. With direct experience negotiating PIPs across major brand families, our hotel renovation consulting service guides owners through scope definition, brand negotiation, budget construction, designer and project manager selection, and capital planning for full and phased renovations that enhance revenue management strategies.

JJB Leadership provides hotel asset management services for individual owners, ownership groups, and investor partnerships seeking an experienced advocate in hospitality consulting between the property and the management company or brand. Our asset management practice focuses on operational excellence, protecting and growing asset value through disciplined performance oversight, capital planning, brand and management agreement review, and active partnership with on-property leadership. Our engagements typically involve monthly and quarterly performance reviews against budget and the competitive set, owner representation in management and brand meetings, management and franchise agreement review, capital expenditure and PIP planning, revenue management strategy oversight, risk and compliance monitoring, and acquisition and disposition support. Whether you own a single boutique hotel or a portfolio of branded and independent assets, we tailor our engagement to fit the size, complexity, and strategy of your investment.

Jeff Brainard has been coaching and working with leaders in multiple hospitality organizations for decades. His expertise in hospitality consulting extends beyond direct coaching and support; Jeff has also contributed numerous articles and insights in industry publications, including Hotel Executive Magazine and Lodging Magazine. Here are a few recent articles that reflect his commitment to operational excellence and revenue management:

- Creating an Effective Work Culture - Creating An Effective Work Culture, by Jeff Brainard  

- Hiring and Building a Team Post-COVID - Hiring and Building A Team Post-Covid, by Jeff Brainard  

- Managing Versus Leading in Today's Environment - Managing Versus Leading in Today's Environment, by Jeff Brainard   

- Leveraging Technology in Hospitality Without Losing Personal Connection - Leveraging Technology in Hospitality Without Losing Personal Connection, by Jeff Brainard  

- Hospitality Marketing 2025: How to Reach Guests in the Modern Era - Hospitality Marketing 2025: Hotel Executive